I am no longer concerned with sensation and innovation, but with the perfection of my style. 

- Yves Saint Laurent


Founded in Florence in 1921, the House is renowned for eclectic and contemporary creations that represent the pinnacle of Italian craftsmanship and are unsurpassed in quality, attention to detail and imaginative design. Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail.


Under the creative vision of Anthony Vaccarello and the leadership of Francesca Bellettini (President and CEO since September 2013), the brand has built solid foundations for its development, and it is pursuing its evolution to continue enhancing its fashion leadership in the market. In the coming years, Saint Laurent will continue to focus on a well-balanced growth between product categories and distribution channels, a best-in-class retail and customer experience and a unique desirability of both iconic lines and novelty. With their new face, Keanu Reeves, Saint Laurent is looking to redefine luxury to modern day channels of fashion.



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