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Chinatown Optical 40 Mott St, New York, NY 10013  (Mon-Sat, 10am-7pm; Sun: 10am-6:30pm)

MK Optical 5301 8th Ave, Brooklyn, NY 11220 (Mon-Sat, 10am-7pm; Sun: 10am-6:30pm)

Chinatown Optical 40 Mott St, New York, NY 10013  (Mon-Sat, 10am-7pm; Sun: 10am-6:30pm)

MK Optical 5301 8th Ave, Brooklyn, NY 11220 (Mon-Sat, 10am-7pm; Sun: 10am-6:30pm)

DITA


DITA is one of the few remaining eyewear brands that delivers on genuine luxury’s promise of inspired designs, extraordinary materials, exceptional craftsmanship and exclusivity. To experience DITA is to experience genuine luxury.



John Juniper and Jeff Solorio are lifelong friends whose shared passion for photography, filmmaking and design sparked the life-changing epiphany that eyewear is the most prominent and memorable of all fashion accessories. Eyewear connoisseurs unsatisfied with the uninspired, low quality offerings from the day’s leading designers and fashion houses, John and Jeff founded DITA in Los Angeles in 1995 with the mission to create innovative, finely crafted eyewear with a totally unique look and feel.

Edgy yet elegant with an East meets West aesthetic and design influences ranging from Hollywood’s glamorous Golden Age to the mechanized beauty of the Industrial Revolution, DITA’s ability to enhance and transform a wearer’s persona has earned the brand a cult-like following amongst the world’s most influential celebrities, stylists and trendsetters. If you’re the kind of person who lives life on your own terms and refuses to settle for anything but the best, then welcome to the world of DITA.




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